I spent a bit of my day at one of Tokyo's biggest toy stores, on the Ginza, to see what's hot here. Mostly, the rule seems to be "if it's cute, make it move."
That said, there's still room for old fashioned "acoustic" (as oppposed to electronic) play. This one, I suspect, is meant for adults rather than kids...a pachinko-style decision-maker.
Then, for those who have trouble waking up, there's this digital clock and target...it comes complete with the gun. "Tell me why I don't like Mondays"?