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Thursday, July 3, 2008

Eight Personalities in Virtual Worlds

In the "Welcome to my World" session on virtual worlds for children, researcher Lizzie Jackson from the School of Media, Arts and Design at the University of Westminster, cited eight different personality types her team had identified while studying users of the CBBC's "Adventure Rock":

Explorer-Investigators consider their time on the site to be “outdoor” play inside; they tend to be confident and curious;
Self-stampers are working at presenting themselves to the world, and rehearsing for the next stage in their lives: being teens;
Social climbers are competitive and concerned with their "ranking," in online space, especially compared to others;
Fighters are interested in death and destruction, violence and superpowers, though often beneath this surface is a study of rules and structures;
Collector-consumers seek to accumulate anything offered up that has perceived value; and
Power users share the benefit of their knowledge and experience with others, often helping newcomers or those who are struggling with pathways and strategies;
Life System Builders create new lands or elements, then populate their environment;
Nurturers love to look after avatars or pets and teach others.

Session participants were asked to rate themselves on the scale above, with regard to views about kids and virtual worlds.

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