Nickelodeon was made for older kids who were mostly watching adult programming. It was meant to be a place where kids could have fun and be themselves, as it can be tough to grow up today.
Nickelodeon follows the guidelines of the CTA, even though as a cable channel is was not required, and feels the commercial limits have been helpful. Still, Nickelodeon does not believe further or extended regulation is needed. Across the day, Nick serves all audiences - preschool in the morning, older kids in the afternoon, families at night (coviewing is increasing).
Between Nickelodeon and Noggin, the channels air several hundred hours weekly of educational programming. Further, it has offered news (Nick News), public affairs (Kids Pick the President), and social welfare campaigns. Nick has also extended into new platforms in order to serve children where they are and with the technologies they prefer; but it always includes safety tools for families.