1) How would you feel about a simple, little red button on the TV set that you push and find out instantly how the next program is rated for family values, etc.? Many parents cannot manage the current V-chip ratings technology.
Broadcast is the only form of distribution in 15 million homes approximately. With respect to cable, parents just want to make sure there are appropriate channels and programs across the array. They want tools to find the right programs for their children, and to exercise control over what they don't want.
We should think big and expect big things from entrepreneurs and inventors, to create for parents the tools they want -- specific content for their child. This will involve the web, but also the converging technologies in TV sets. The FCC will explore the state of the marketplace in tools like this.