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Wednesday, July 22, 2009

Journalists Weigh In

The first journalists' coverage of the Senate Commerce Committee hearings are starting to come out. Here's Reuters' take.

As noted previously, the hearing ranged afield of the Children's Television Act itself. The Act limited only the minutes of commercials per hour, not the content of commercials, but Reuters cites FCC Chair Genachowski talking about protecting children from "inappropriate marketing."

This article from EasyBourse notes the one area where Chairman Genachowski seemed ready to regulate immediately -- making firm the FCC's tentative conclusion that interactive advertising to children should be banned without explicit opt-in permission from parents.

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