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Wednesday, July 22, 2009

John Lawson, ION Media:

Lawson is testifying in his role as a member of the National Association of Broadcasters' Board, as well as his role with ION, which operates the Qubo children's service among other channels. ION is also pioneering mobile DTV, and held up his phone which was live-streaming the ION service (but too small for Senator Rockefeller to see from the dais).

Lawson presented Qubo's diverse and multi-lingual programming services, for the age group Gary Knell noted was least well served. He also noted Qubo's food marketing guidelines, which he said had been called the "gold standard."

He also pointed out that broadcasters work closely with their communities, beyond their direct programming service to kids.

The challenge, Lawson noted, was in restrictions on distribution -- getting multiple digital channels into cable and satellite homes.

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