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Wednesday, July 22, 2009

Sandy Calvert, Children's Digital Media Center and Georgetown University:

The 1990 Act was a recognition of television potential for benefit. The requirements were minimal -- 3 hours per week -- still the 2008 Children Now study called the results "Educationally Insufficient." At the same time, we are falling behind the world in many aspects of learning.

New technology permits HD, multi-casting and interactivity. Public TV is experimenting with these tools for individualized learning. Commercial broadcasters have been less active in pursuing this.

1) requre commercial broadcasters to expand their E/I offerings on TV and online;
2) expand the players involved, especially to include interactive media creators;
3) allocate funds for studying, testing, creating and distributing high-quality media, particularly interactive.

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