In an "interactive showcase" session, Mal Ogg of History & Heraldry, a manufacturer and marketer of "impulse buy" items such as "Zipper Pals" and refrigerator magnets, said he'd recently spotted one of their magnets on Bill Gates' fridge, in a TV piece on appliances of the future.
He also showed a publicity shot of the Black Eyed Peas in which Will.i.am was wearing a "William" Zipper Pal. Publicity you can't buy.
#showco09
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