Genachowski:

1) Important to prepare kids educationally for the future.

2) Video content should not treat children as "little consumers."

3) It is crucial to empower parents with tools.

4) Important to recognize the varied roles of parents, government and the private sector -- support parents while sustaining the First Amendment.

The private sector must ask if it is doing all it can.

The FCC can and will conduct an inquiry on how best to protect children in a digital world, and will also look at the opportunities of the digital world to support the goals of the Children's Television Act.

Tempted to say that the FCC should firm up its stance that interactive advertising is off limits to children, except with explicit opt in from parents.

Genachowski has ordered a revamp of the FCC website on children and television to make it more useful.